Search and AI can increasingly give people the answer without the visit. Does your page still give them a reason to come?
Seven taps. No URL required. This does not predict traffic; it checks whether the page offers enough unique utility, evidence or experience to justify the click.
Step 1 of 7About 45 seconds
1 / 7 — The page itself
What are you testing?
Pick the closest thing. This changes the advice, not the score.
2 / 7 — Compressibility
Could the useful bit fit in an AI answer?
Imagine somebody gets a clean 150-word summary without visiting.
3 / 7 — Originality
What exists here that does not exist elsewhere?
Original data, firsthand evidence, a distinct method, a tool, a dataset, an experience?
4 / 7 — Utility
Can the visitor do something here?
Calculate, compare, configure, explore, download, test, make or decide?
5 / 7 — Depth
Does the full page reward curiosity?
A summary can answer the first question. What happens when somebody wants the second and third?
6 / 7 — Trust and identity
Would it matter who made this?
Does authorship, reputation, firsthand experience or brand trust change the value?
7 / 7 — Return value
Is there a reason to come back?
Updated data, saved work, a recurring workflow, fresh examples, a tool people reuse?
—/100
Awaiting test
Zero-click survivability score. Not a traffic forecast.
Strongest—
Weakest—
Page type—
Three things to improve
Share the survival report
Complete the test first.
What makes content survive zero-click search?
Zero-click search happens when a person gets enough of an answer from a search result, AI answer or platform interface that they do not need to visit the underlying website. This tool assesses whether your page still gives them a reason to come.
Information alone is easier to compress
If the value of a page can be reproduced as a short answer, the visit becomes easier to skip. Pages become harder to replace when they include original evidence, interactive utility, distinctive experience, deeper exploration or something that changes over time.
Utility gives the click a job
A calculator, configurator, comparison, dataset, template or interactive tool can create value that is difficult to reproduce completely inside a summary. The visitor arrives because they need to do something, not just read an answer.
Original evidence gives the page gravity
Firsthand research, proprietary datasets, field experience and clearly attributable methods give other systems something to reference while preserving a reason to inspect the source.
Return value matters
A page that supports a recurring workflow, updates over time or stores useful work has a different relationship with its audience from a one-off informational article.
Zero-click content FAQs
What is zero-click search?
It is when someone gets enough of an answer from a search result, AI answer or platform interface that they do not need to visit the website.
Does a low score mean I should delete the page?
No. It suggests the page may need a stronger reason to visit or a clearer role in the wider journey.
Do I need to paste my content?
No. The main assessment is entirely tap-based.
Does this predict traffic loss?
No. It assesses visit-worthiness under zero-click conditions; it does not forecast rankings, clicks or traffic.
What should I improve first?
Usually the weakest factor: original evidence, utility, depth, identity or return value.