Office of Small Failures
Tiny products. Public tests. Useful mistakes. The experiments now sit in product families instead of one long shelf of unrelated tools.
The Priority Desk
Scope a Jira ticket, calculate a conditional value or break-even hurdle, challenge the assumptions and decide what deserves the sprint. →
New / agents & directed workAI Work Director
The skill isn't prompting. It's direction. Define the AI role, human review checkpoints and what must not be delegated. →
Decision-making
Prioritisation, commercial value, trade-offs and review. Use the lightest tool that can support the decision.
Backlog Court
Compare competing SEO and digital tasks using the same transparent criteria.
WorthDoing
A lightweight SEO commercial-case calculator. Kept live while its strongest parts migrate toward Priority Desk.
Should I Automate This?
Decide whether recurring work should be automated, AI-assisted or kept human.
Measurement & evidence
Observe carefully. Separate what the metric shows from what the story claims.
Signal Sample
Record brand presence, citations, competitors and accuracy across AI-search surfaces without pretending there is one stable ranking.
Dashboard Lie Detector
Put a performance claim on trial before the story hardens into “truth”.
Would This Survive Zero-Click?
Test whether a page still gives somebody a reason to visit when the answer can escape the page.
Agents & directed work
AI as a worker and as an audience still needs boundaries, evidence and human responsibility.
AI Said What?
Compare an AI answer against a small truth set you define.
AI Work Director
Turn a vague AI task into a clear division of labour and review plan.
AI Mute
Collapse passages saturated with AI terminology and hype. A noise filter, not an AI detector.